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My IP Refinery/Signature Offer Trainings
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IP Map

Everything mined from your trainings, traceable to its source. Nothing here was invented.

Cross-training analysis

Dominant themes

  • Offers fail on targeting before they fail on price
  • Package one sharp outcome, not a menu of deliverables
  • Validate with real buyers before building anything

Signature frameworks

  • The Offer Spine (Person / Problem / Process / Proof)
  • The One Person Principle
  • The Founding Five
  • The Red Flag Filter
  • The 10x Gap

Repeated teachings

  • Price the outcome, not the hours (appears in 3 trainings)

Unique insights

  • Niche the problem, not the industry (Strategy Audio)

Missing steps

  • Red Flag Filter criteria 4–5 referenced but never stated on any recording

Belongs in the bonus vault

  • Payment-plan Q&A (Offer Teardowns) — useful, but not on the core path

Unused opportunities (different product)

  • Cold-audience validation would need its own training material

Contradictions to resolve

  • Starting price advice: Start slightly uncomfortable, raise every three clients — versus — Anchor to problem cost first, comfort second (Group Call: Offer Teardowns)
All (15)Concept (1)Signature framework (3)Named methodology (1)Step / process (1)Strong opinion (3)Case study (1)Example (1)Template / resource (1)Common mistake (1)Result / claim (1)Distinctive phrase (1)
Signature frameworkSource-grounded

The One Person Principle

Build the offer for one specific person with one expensive problem, not an audience segment. Diagnosis: when an offer doesn't sell, the cause is usually crowd-targeting rather than price.

Confidence
95
Distinctiveness
85

Offer Design Workshop (January replay) · ≈ 0:40–5:00

Signature frameworkSource-grounded

The Offer Spine (Person / Problem / Process / Proof)

Four-part structure every offer needs: the exact Person, their expensive Problem in their own words, the repeatable Process, and Proof it works. Missing any vertebra predicts a flop.

Confidence
98
Distinctiveness
92

Offer Design Workshop (January replay) · ≈ 10:00–15:00

Case studySource-grounded

Dana the brand photographer

Client rebuilt her offer page around the Offer Spine — same price and service — and doubled her booking rate in six weeks.

Confidence
90
Distinctiveness
80

Offer Design Workshop (January replay) · ≈ 16:20–19:10

Common mistakeSource-grounded

Frankenstein packaging

Stapling every capability into one bloated deliverable list out of fear of leaving value on the table. The market pays for a sharp outcome, not a long menu.

Confidence
95
Distinctiveness
88

Offer Design Workshop (January replay) · ≈ 20:10–25:00

Strong opinionSource-grounded

Price the outcome, not the hours

Hourly pricing punishes skill: the faster you get, the less you earn. Price against the cost of the client's problem instead.

Confidence
97
Distinctiveness
70

Pricing Masterclass · ≈ 0:30–5:50

ConceptSource-grounded

The 10x Gap

The transformation should be worth roughly ten times the price to the right buyer — the gap is what makes buying feel safe.

Confidence
93
Distinctiveness
75

Pricing Masterclass · ≈ 10:00–13:20

Signature frameworkSource-grounded

The Red Flag Filter (incomplete)

Pre-launch checklist: measurable promise, honest timeline, reachable person — plus two more criteria referenced but never stated on the recording. Flagged as a content gap.

Confidence
85
Distinctiveness
90

Pricing Masterclass · ≈ 15:00–19:10

ExampleSource-grounded

Maya's offer teardown

Live rewrite of 'brand strategy intensive — $1,500' into 'Win the bids you keep losing' by walking the offer through the four Spine vertebrae.

Confidence
94
Distinctiveness
82

Group Call: Offer Teardowns · ≈ 0:20–10:20

Strong opinionSource-grounded

Payment plans are a convenience, not a discount

Offer payment plans without degrading the program; reward full pay with a bonus rather than punishing installments.

Confidence
90
Distinctiveness
65

Group Call: Offer Teardowns · ≈ 10:40–14:10

Result / claimSource-grounded

Evolved pricing position (contradiction with earlier advice)

Older advice: start slightly uncomfortable, raise every three clients. Current position: anchor to problem cost first. The recordings contain both — flagged as a contradiction to resolve.

Confidence
88
Distinctiveness
70

Group Call: Offer Teardowns · ≈ 15:50–20:50

Named methodologySource-grounded

The Founding Five

Validate by selling five founding-price spots before building anything. 'Surveys are people being polite. Payment is people being honest.'

Confidence
96
Distinctiveness
90

Webinar: Sell Before You Build · ≈ 1:00–9:10

Step / processSource-grounded

Founding Five outreach process

Direct outreach to warm contacts with a three-sentence pitch (who it's for, the outcome, the founding deal), deliver live, collect receipts, feed receipts into the Proof vertebra for public launch.

Confidence
92
Distinctiveness
84

Webinar: Sell Before You Build · ≈ 10:30–18:20

Strong opinionSource-grounded

Niche the problem, not the industry

Serve multiple industries as long as the expensive problem is identical; industry-niching advice stalls people for months.

Confidence
91
Distinctiveness
86

Client Strategy Audio Compilation · ≈ 0:45–6:40

Distinctive phraseSource-grounded

"Built for a crowd instead of a person"

Recurring diagnostic phrase for why offers fail to sell.

Confidence
90
Distinctiveness
80

Offer Design Workshop (January replay) · ≈ 4:10–5:00

Template / resourceSource-grounded

Offer Spine worksheet (slides)

The workshop deck contains the full Offer Spine worksheet and — per the pricing masterclass reference — likely the complete Red Flag Filter criteria.

Confidence
80
Distinctiveness
70

Offer Workshop Slides