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My IP Refinery/Signature Offer Trainings
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Bonus video vault

Your original trainings, organized as a searchable bonus library students can watch alongside the course.

Offer Design Workshop

Watch #1

The foundational workshop: the One Person Principle, the full Offer Spine walkthrough, and the Frankenstein packaging teardown.

Watch this if: You're starting your offer from scratch or rebuilding one that isn't selling.

Offer Spinetargetingpackaging
  • The One Person Principle0:40
  • The Offer Spine10:00
  • Frankenstein packaging20:10

Related lessons: open, open, open

Live Offer Teardowns

Watch #2

Real member offers rewritten live through the Spine, plus payment-plan and pricing-evolution Q&A.

Watch this if: You want to see the Spine applied to messy real offers.

teardownspayment plans
  • Maya's teardown0:20
  • Payment plans Q&A10:40

Related lessons: open, open

Pricing Masterclass

Watch #3

Outcome pricing philosophy, the 10x Gap, and the Red Flag Filter.

Watch this if: You're stuck on what to charge.

pricing10x GapRed Flag Filter
  • Price the outcome0:30
  • The 10x Gap10:00
  • Red Flag Filter15:00

Related lessons: open, open

Sell Before You Build

Watch #4

The Founding Five method end to end.

Watch this if: You're tempted to build the course portal before selling.

validationpre-sellingFounding Five
  • Why pre-sell0:00
  • The outreach flywheel10:25

Related lessons: open

Strategy Audio: Niching

Watch #5

Short client-question audios, including 'niche the problem, not the industry.'

Watch this if: You're agonizing over picking an industry niche.

nichingpositioning
  • Niche the problem0:45

Related lessons: open